Where to Find Us

The California Groundfish Collective partners with The Nature Conservancy to empower fishermen and their coastal communities to help make the oceans both healthier and more bountiful.

We’re working together in ports along the California Coast to improve fisheries management. We’re already catching less of the fish that we don’t want and more of the fish that we do while achieving the highest sustainability rankings from the Monterey Bay Aquarium’s Seafood Watch Program of “Green/Best Choice” for our seafood.

That means we’re helping create healthier oceans and stronger fishing businesses in our communities.

Please contact us for more information or click here to learn more about joining the California Groundfish Collective.

To stay up-to-date on what we are up to, follow us on Instagram!


Fort Bragg

Michelle Norvell
Fort Bragg Groundfish Association

Phone: 707.272.2817
Email: mnorvell@mcn.org
Website: fbgaca.org


Half Moon Bay

Lisa Damrosch
Half Moon Bay Groundfish
Marketing Association

Email: lisa@halfmoonbaygroundfish.org
Website: halfmoonbaygroundfish.org

Media Inquiries

Kate Kauer
The Nature Conservancy

Phone: 610.745.5745
Email: Kate.kauer@tnc.org

For all other questions, please use the form on the right.